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Did you know your website is often the first touch point that a potential customer has with your business? That average person is turning to search engines like Google and Bing to research local businesses– 7 billion unique local searches are performed each month. If your website doesn’t rank well locally, your business will suffer in 2016.

Frogs making a common local SEO mistake on Google

Improving your website’s local SEO rankings should be a primary goal for you and your team this year.

Our agency works with local business owners like you and we understand that your marketing budget is limited. You can’t invest in everything you might want to, but search engine optimization (SEO) is worth the investment. A local SEO campaign makes sense for your business— no matter the size.

It is certainly possible for you to optimize your website for high value local queries, but there are several local SEO mistakes you need to be aware of. We recommend taking some notes (or bookmarking this page) because avoiding these common pitfalls will help ensure that your products or services reach your target market online.

1) Not Having a Google+ Local Listing

You’ve probably noticed that when you run a Google search for something like “flower shop near me,” the top organic results include a snippet of map. This shows the locations of local businesses with their NAPs (name, address, phone) below.

Snippet showing Google local business listings

Since Google displays localized results like this, your site can beat out larger (nationwide) brands in your niche for target search queries. Please note: this local search display is not based on your website’s SEO. This listing is created using your Google+ Local Listing page (if you have created one).

This is something that many business owners still overlook, so ensure that your Google+ Local Listing page is properly set up and verified. Yes, the verification step is crucial!

2) Not Creating a Bing and Yahoo Local Listing

They may not be as popular as Google, but you’ll be doing your business a disservice if you ignore these major search engines. Both Bing and Yahoo utilize a similar local search display.

Local business listings from Bing local search

Make sure you have a local listing created for Bing and Yahoo! If you have, then double check to ensure that your local business listing has been verified by both search engines.

3) Choosing the Wrong Keywords to Target

The keywords you target are going to have a massive impact on the effectiveness of your local SEO campaign. You could knock every other aspect of your marketing strategy out of the park, but you won’t see results if you’ve chosen poor keywords to target.

Your target audience is using specific terms to look for the services or products that you provide. But traffic is not the only criteria you should be using to pick your keywords.

Have you considered the intent behind the keywords you’re targeting? You won’t be doing yourself any favors if you’re pulling in a lot of traffic that can’t find their answers on your site.

You also want to consider how competitive your keywords are to rank for. Our agency recommends optimizing your content for long tail keywords when you’re starting out. These may not get large traffic numbers, but you can get your site in front of a much more targeted audience and improve your conversion rates.

Have a blog? You’ll want to pick a target keyword phrase for each blog post you write.

4) Failing to Run a Competitive Analysis

Do you know who your top competitors online are? You can’t build an effective local SEO campaign based on assumptions. Competitive analysis may be time consuming, but it’s a crucial step you NEED to take.

Competitive analysis audit for local SEO campaign

Struggling to identify your core group of keywords? A competitive analysis can help you narrow your focus and identify the best targets for your niche. By studying your top competitors, you can get a really good picture of what you need to do in order to rank your business. Don’t skip this step!

5) Keyword Stuffing

So you’ve got your list of target keywords, now what? You may have read that each page on your site should be optimized around a specific keyword phrase, but how do you accomplish this?

A given page should include the target keyword in the URL, title and subheadings. However, many local business websites make the mistake keyword stuffing. Essentially, this involves “stuffing” their keyword terms into their content in ways that aren’t natural.

Don’t make this mistake!

Picture shows website guilty of keyword stuffing

Image from Traffic Crow

Modern search engines won’t reward you for this. High quality content and readability comes first. Users should enjoy spending time and reading content on your website. FYI– your optimal keyword density should be no higher than 2 percent.

6) No Verified Local Directory Citations

Do you have a completed citation on local directory sites like Superpages.com and Yellowbook? Doing this can provide a huge boost to your local SEO efforts and is well worth the investment. Check out Hubspot’s ultimate list of local business directories for target ideas.

7) Inconsistent NAPs on Local Citations

Each citation that you claim and verify for your business should prominently display accurate and consistent NAP (Name/Address/Phone) information. How serious is this? Simply using “Blvd” on one listing and “Boulevard” on others does make a difference. It’s even worse if you have different phone numbers listed.

For example, say you are a florist who works out of your home and have a business partner who works from his or her home. Together you have a company called Blossoming Blooms. Don’t list your cell number in one place and your partner’s in another. Pick one official Blossoming Blooms business number and stick to it.

NAP inconsistencies can look like multiple listings for search engines and hurt your local SEO efforts. Luckily, there are services like Moz Local that you can use to make sure that your listings are correct and consistent.

8) NAP Stuffing

On the other end of the spectrum, we’ve seen some businesses trying to display their NAP information in as many places as they possibly can. This type of mistake can seriously hurt your local SEO. You should only display your NAP once per verified citation.

9) Inadequate Page Titles & Meta Descriptions

Research shows that many local niche websites still use very generic title tags or are missing them all together. For local SEO purposes, here’s the page title formula you want to keep in mind:

[Descriptive Keyword Phrase] in [City/Location] | [Business Name]

 

You should include location data in your meta descriptions as well! Remember that you should write a unique meta description for each page on your site. Also, don’t make the mistake of writing these for search engines. Think of your meta description as a short sales pitch for your page and write them to entice your target audience!

10) Lack of Location Data on the Page

Just like your target keywords, you should include location data (like your city) in your headings, subheadings and content. A lot of local website owners have overlooked this important step. This doesn’t mean that you stuff them in either– it should read naturally for your visitor.

11) Images Missing Unique Alt Text

You can really boost your SEO performance by incorporating relevant images on your site. These can help improve the readability of your pages when used to break up lengthy blocks of text.

Unfortunately, some webmasters neglect to create unique alt text for the images they’ve included on their site. What’s the problem with that? While you can easily view an image, a search engine cannot. The alt text should provide a description that allows them to interpret the image. These images are also a great place to include your target keyword phrase for the page.

Target keyword phrase included in the alt text for each image

For local SEO purposes, we also recommend you include your target location in the file name and alt text.

12) Website is not Mobile Friendly

Last year, Google announced that it would start penalizing websites that were not mobile friendly. This was big news but not surprising. Nearly 60% of all searches are performed on mobile devices. If you’re site provides a terrible mobile experience, your search rankings will be negatively impacted.

We recommend transitioning to a content management system (CMS) like WordPress. You can find many gorgeous designs that are budget-friendly and responsive. What does responsive mean? These designs actually adapt to fit the screen size they are being viewed on.

13) Failing to Ask for Customer Reviews

It is not easy to get your customers to post online reviews about your business. On top of that, a negative experience is a much more compelling reason for someone to write a review. This is a challenge that all business owners face and it’s why you need to actively seek customer reviews.

Research will show you that these online reviews provide very real benefits, including:

  • Increasing your local rankings. Google uses customer ratings/reviews as an important factor when ranking the “top three” local businesses for any given niche.
  • Those reviews will start generating more clicks for your website and listings. A business that has accumulated a good number of positive reviews will draw more eyes and qualified traffic than its competitors.
  • These customer reviews will help convert more leads. For example, a user choosing between restaurants will look at those reviews as a reliable credibility score.

There are several things that you can do to get customers to leave a review for their business (here’s 5 we highly recommend). Ask them via email, on the phone or in person. If you already send out regular emails, you can include some language and a link back to your Google+ Local Listing page. This will limit the number of steps a customer needs to take to create their review.

14) Missing Contact Information on Web Pages

You already know that you need to have a “Contact Us” that displays your business’s contact information. However, many local business websites make the mistake of not displaying contact information on each page.

Depending on how you promote your website, a lot of the traffic your website receives may bypass your homepage. By including your local address and phone number on each page, you can improve your local search rankings and generate more leads. Just be sure that your NAP data is consistent with the local directory citations you’ve created for your business.

15) A Low Quality “About Us” Page

After your home page, a website’s “About Us” page is often the second most visited in the website hierarchy. You’ve done a lot of quality work for your local SEO campaign, but you could be losing leads if your “About Us” page is super generic and low quality.

A great about us page from Backlinko

Brian Dean has created an excellent “About Us” page for Backlinko

Users are clicking on this page to learn more about your company. It’s a huge opportunity that is missed by many of your competitors. Investing some time into fleshing out your “About Us” page can help it become a real lead generator for your business!

Want some inspiration? Check out these 12 excellent examples compiled by the Blog Tyrant.

16) Low Quality Content on Your Website

It doesn’t matter what niche you’re in, your website’s content will have a major impact on the effectiveness of your local SEO campaign. You’ll find it difficult to rank well in search engines if the content on most of your web pages is thin– fewer than 500 words per page.

There’s really no quick fix for this component of SEO. You need to invest time and effort in beefing up the amount of content on your site and making sure that your page content is unique (high quality).

17) Failing to Add “Fresh” Content

Even if most of your web pages have in-depth, high quality content, you’ll start to drop in search ranking if you’re not producing content on a regular basis. Search engines want to serve up the best results for users and they value websites that are constantly being worked on and improved.

Over time, content can become stale in the eyes of search engines. That’s why you need to be adding “fresh” content to your site on a regular basis. One of the best ways to accomplish this is with a blog. With consistent effort, you can earn quality links from other sites and improve your local rankings.

18) Forgetting to Build Links

Building links can be very difficult and it does take time. That being said, it’s something that you do need to incorporate in your local SEO campaign.

Luckily, you should have already taken steps to build some high quality links to your website. Most local directory citations allow you to include a link back to your site! You can also start to earn quality inbound links by creating and promoting high quality content. Other link building efforts to consider include:

  • Press releases
  • Asking for links from local professional associations
  • Guest blogging
  • Submitting your blog to blog aggregrators

Need more strategies to try? Check out this local link building list from Moz.

19) Having a Slow Website

Every second counts– especially when it comes to how fast your website loads. The modern search engine user is impatient and will abandon a site if it takes too long to load. If you have a slow website, you’re going to lose a large number of leads.

We recommend using a tool like Google’s Pagespeed Insights to see how fast (or slow) your website’s running. This is a great tool that’ll provide you with a desktop and mobile pagespeed score, as well as a list of items to fix. These can be passed along to a developer to get your website running faster. It’s also easy to use– just paste in your URL.

20) Poor Website Navigation or Hierarchy

A website needs to be structured in an intuitive way that makes it easy for users to navigate. This is important, because if people don’t like using your website, search engines will punish you for it. Users won’t hang around too long if they can’t find what they are looking for in a couple clicks.

Website that has poor navigation and provides a negative user experience

 

Search engines like Google use metrics like bounce rate and conversion rate when ranking websites for a given search query. If your site has a high bounce rate (above 65%) and lower conversions, it won’t be viewed as a great result.

(Please Note: You may have a higher bounce rate and still rank highly in your niche if it’s not as competitive. This does not mean you should not invest time in improving your site navigation and overall user experience.)

21) Neglecting to Track Important Web Metrics

Are you tracking things like monthly organic traffic to your website? If you don’t track web metrics like this, you won’t be able to tell if your local SEO efforts are working.

We recommend using Google Analytics. It’s free to use and provides plenty of valuable details that you can use to improve your efforts.

Please note that you will need to set up your account and install a tracking code on your site to get these metrics. Use this guide to get started with Google Analytics.

22) Missing Any Presence on Social Media

Have you created a business page on Facebook or a business profile on Twitter? If you are not leveraging social media to promote your business and content, you are severely hampering the success of your online brand. Social media platforms are used by a staggering 74% of ALL internet users.

Can you really afford not to promote your content to this many engaged users? The best local businesses are using social media to effectively generate more buzz and exposure for their products and services.

There are a wide variety of social media platforms available and each caters to its target demographics in its own unique way. What does this mean to you? Depending on your business niche, some platforms will be better suited for your content than others.

(For example: A medical clinic may not want to invest too much time in promoting their content on visual social platforms like Instagram.)

23) Inconsistent Marketing Efforts

This is a mistake that our agency sees far too often. The work required to run an effective local SEO campaign can be very difficult. Especially when you consider that SEO is a slow and deliberate process. It’s not a sprint, or even a marathon (since those end after 26.2 miles). It’s more of a never-ending deliberate power walk. 

Frustrated by inconsistent local SEO marketing efforts

We talk with many clients who have made stabs here and there but then they let things drop too quickly. Perhaps they started creating and sharing fresh content for a month or so, but got discouraged when they didn’t see results right away. Inevitably, they moved on to other things…

It takes a consistent effort to build an engaged online following. If you want to really take your efforts to the next level, we recommend putting together a content/blogging schedule and sticking to it!

Local SEO is a complex and difficult endeavor to undertake. That’s the simple truth, but it can provide an incredible return on investment (ROI) when done right. Just remember that the results you’re looking for could take months to the better part of a year depending on the competitiveness of your target niche. That’s only if you stay consistent in your efforts.

Don’t have time to run a local SEO campaign on your own? Our agency can help!

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Blogger preparing to write her next postWhether you’re writing a blog post for business or pleasure, odds are that you’d like people to actually read it. Many bloggers poor their hearts and souls into their posts only to feel disappointed by the fact that their efforts don’t seem to bearing any fruit.

Here’s the unfortunate truth: that post that you have poured some serious thought into is just a drop in the bucket– a bucket that is getting significantly bigger every day. I’m talking about content overload and it’s a challenge that every aspiring blogger faces. I want you to get your post in front of as many eyes as possible and that’s why I highly recommend taking steps optimize your next blog post for search engines.

Since this is an extensive post, we decided to add some links that will take you to each section for your convenience:

  1. Keyword research for your blog posts
  2. Using keywords like a pro
  3. Tips for using headers and sub-headers
  4. Implementing optimized images
  5. Organizing blog content with categories and tags
  6. Building internal links with your blog posts
  7. Perks of using a responsive design for your blog
  8. Your content’s length does matter
  9. A great external linking strategy for your blog
  10. Making your blog post more shareable
  11. Tips for implementing an effective blogging schedule

Overcome the Challenge of Content Overload

There are more than 2 million new posts published each day (just look at how much content is churned out by BuzzFeed each day). There are lots of things scrambling for your readers attention nowadays. Taking advantage of search engine optimization (SEO) best practices is one of the best ways that you can elevate your post above the rest.

If you’re running a blog for your business, you probably don’t have the time to stay up on current SEO trends and major search engine algorithm updates. Unless you’re trying to become an SEO professional, this is where I would like to help you. Just keep these 11 SEO tips in mind when writing your next blog post and you should notice an improvement in its performance.

1) Keyword Research Provides a Solid Foundation


This a very, very important step that all too many people skip. As a business owner, you need to realize that people might use a variety of different terms or keywords to search for items or services that you provide. A business blog that is effectively optimized for search engines can help your site rank for valuable search queries related to your industry.

Luckily, there are are a variety of tools that can help you find the right keywords quickly. For this post, we’ll be focusing on one of the best to start out with.

Google Adwords Keyword Planner

One of the best tools for keyword research is Google Adwords Keyword Planner. It’s free to use– all you need is a Google account to get started. If that’s taken care of, you are going to head over to Google Adwords and click on the tools:

Finding the Keyword Planner Tool

Then click on Keyword Planner:

Get started using Google's Keyword Planner
You should have a basic idea of what type of topic you’d like to discuss in your next post, but the keyword planner will provide some valuable insights if not– this process just might take a bit longer.

Click on the “Search for new keywords…”

Click on search for new keywords field

And here is where you can start entering the topics you’re interested in writing about. Google will retrieve related keywords. Remember that this tool was developed for Adwords, so you’ll want to ignore the Ad group ideas tab. Click on the Keyword Ideas tab and you’ll see a list of related keywords.

List of keywords in the Google Keyword Planner

I recommend that you identify one or two long-tail phrases to focus on for each blog post. FYI – a long tail keyword is essentially a search phrase that includes at least one valuable keyword and is specific to your industry. Targeting for long tail keywords helps your site rank for more qualified traffic.

If you want a more in-depth guide to using Google Adwords Keyword Planner, check out this one from Hubspot.

This brings us to the next killer SEO tip for your blog post.

2) Don’t be a Chump — Here’s How You Use Keywords like a Pro


First things first– do not stuff keywords into your blog post! This is a practice that will tank your rankings. Here’s a great video from Matt Cutts (the Head of Google’s Webspam team) explaining keyword density:

If you followed the first tip, you should have 1-2 keyword phrases to focus on. I recommended finding long-tail keyword phrases as these can be used to target more qualified online traffic. I think too many business owners are focused on driving larger traffic numbers to their sites. Optimizing blog posts around long-tail keyword phrases may not yield those large, sexy traffic numbers, but it bring in the users who are more likely to convert.

Now let’s look at where you want to include your keyword terms:

Your Title

Implementing your focus keyword phrase into your header is a must! Just keep title length in mind, since Google will truncate anything over 70 characters. WordPress user? I recommend using a plugin like Yoast SEO. It provides a snippet preview of how your title will show up in the search engine results pages:

Creating an SEO title in Yoast's SEO Plugin

This way you can test out different versions of your title if need be. A good headline is an essential part of optimizing your post for search. Readers and search engines will use it to determine the relevancy of your content. Don’t miss out on this opportunity to leverage that valuable keyword phrase.

The Body

Obviously, you want to include your keywords in the body of the post, but you really don’t need to over think it. Keywords should be included in a natural, reader-friendly way. Before you start to overthink this, let me point out that this is why I stress conducting keyword research before starting your post.

That process allows you to narrow down your topic. You’ll probably find that you’re including your keyword phrases and good variations throughout your post naturally. However, I do recommend that you take some time to review after you finish writing the body of the post.

Your URL

Google and other search engines will read your URL to help classify the content in your blog post. That means it’s a good idea to include your keywords in your URL. Unfortunately, I’ve seen some bloggers go crazy with this. Here’s what I recommend– an optimized URL should reflect your post’s title. Remember that an optimized title includes your keyword phrase.

This optimized URL reflects the blog post title

Meta Description

The primary role of the meta description is to provide readers with enough information to get them to click through to your content. Be sure to include the main keyword phrase for your target audience here. Also keep this in mind– your meta descriptions should be written for readers not search engines. Create some compelling copy that includes your keywords (don’t stuff!) and a clever call-to-action (CTA).

Here’s an example:

Example of an effective meta description

Also, these are a few good CTA’s if you need some inspiration:

  • Learn more now
  • Click here
  • Get more details here
  • Find out how
  • Learn how it’s done here
  • Sign up today

Try to keep your meta descriptions between 100 and 156 characters in length. Exceeding that limit means that part of your description will be truncated in the search engine results page (SERPs). Yoast’s SEO plugin will show you how many characters you have left and a snippet preview of how it will look in the SERPs.

Testing better meta descriptions to improve your SEO

3) Split Up Your Content With Headers and Sub-headers


Headers and images (see the next tip) help break up large chunks of text and increase the readability of your blog posts. It doesn’t take much for a reader to click that back button, so you need to create engaging content and layouts for your posts. If someone is in a rush, they should be able to jump straight to the parts of the post they need using your headers.

Even if these readers skim most of the post, they will rank better if people can consistently find the answers they are looking for. Use your headings to point the way!

Your post’s headings and subheadings are also a great place to include related keywords and phrases. Just don’t overdo it! Search engines will use your headings to identify the primary topic of your post.

H1s and H2s used in a blog post

I recommend using H2 tags and under to split up the body of the post. You’re post’s title will serve as the H1. As you can see in this post, I am using H2’s for each SEO tip. Some sections (see above) can be further split up using H3’s. Keep this type of hierarchy in mind when publishing your post.

4) Include Relevant Images and Make Sure They’re Optimized


Have you ever come across a long blog post that doesn’t include any images? It can feel quite daunting. Including relevant images in your post helps to break up bigger chunks of content and improve the post’s user experience.

Include keywords in your images alt text

 

Search engines will take note if you’re using images effectively in your posts, but there are a few things you’ll want to keep in mind:

  • Every image that you use on your site should have “alt text.” Think of it as a sentence that helps describe what your image is about. That’s how search engines will interpret the meaning of your image. Without the alt text, the search engine wont be able to accurately “view” the image. This is also another area where you can include related keywords for your blog post. Just make sure that they relate to your image.
  • Please use images that help support the content in your blog post. Pictures of puppies are great, but they’ll only serve as a distraction to readers if you’re post is about “Best Websites for Booking Your Next Vacation.”
  • Image size needs to be taken into consideration. Large image files can significantly slow down your site and harm your SEO. Each image that you use should be optimized for the web. If you use WordPress, the EWWW Image Optimizer plugin can make this process much easier.

5) Use Categories and Topic Tags Wisely to Organize Blog Content


Categories and topic tags allow you to organize your blog and improve user experience. With the right strategy, readers can easily navigate their favorite blogs and find the content they want. They also allow search engines to crawl your site more effectively and discover all of your content. If you’re creating new categories and tags without considering their placement in the larger picture, you could be harming your SEO.

Think of your blog like it’s a book:

  • Your categories are like chapters of the book. When readers see the titles of your categories (chapter), they should get a good idea of what topics you cover and how you organize your content.
  • Topic tags should be looked at like an index at the end of a book. This is a more in depth list of topics that are covered in the blog. If it’s included in this list, it should be a topic that is covered more than once in the blog.

You should find that your categories and topic tags include many of your most valuable keywords. However, you should take care not to create too many similar tags. if you have tags that only apply to one post, you take some time to consolidate your tags into a more concise list.

(Want to learn more about Category and Tag best practices? Check out this awesome article from the Elegant Themes Blog.)

6) Use Internal Links Like a Pro


You may have heard how important inbound links can be for growing your blog and ranking well in the SERPs. It’s most likely why you are working hard to improve the content on your site. Inbound links certainly are very important, but so to are internal links.

Linking internally to other pages can be used to improve user experience and can identify relevant and authoritative pages when search engines crawl your site. If you mention a previous post, you should link to it. Same thing goes for topics that you cover in more detail on other static pages in your website.

(Be sure to check out Kissmetrics’ Seven Commandments of Internal Linking for a more detailed guide to internal linking.)

7) Your Blog Should Utilize a Responsive Design


Did you hear about Mobilegeddon? This was how many chose to refer to Google’s mobile friendly update that was rolled out on April 21, 2015. This update was meant to penalize websites that were not mobile friendly.

When I say responsive design, I’m talking about a theme or website structure that will conform to fit screens for any device. Mobile is a big part of the game and you’re only shooting yourself in the foot if you’re blog isn’t mobile friendly.

You may be wondering why this user experience item is included in a list of SEO tips. As Google and other major search engines continue to improve their algorithms, one thing has become clear. They are trying to promote sites that provide a great user experience. Sites with an optimized UX have lower bounce rates and tend to be linked to more often. A design that works on desktops, tablets and smartphones is a MUST!

8) Length Does Matter


Any blog post that you write should have a minimum of 300 words and there are some marketers who have made super short posts work. For instance, Seth Godin is a very influential marketer who’s blog posts are very, very short:

Example of a blog that's very short

However, the data shows that a higher word count typically results in more web traffic. There are around 200 factors which affect where your content will rank in the SERPs, but it certainly seems like more content boosts your chances of claiming that coveted pole position.

This chart from SerpIQ’s study illustrates this point:

Snapshot from SerpIQ's content length study

Longer posts provide you with more room to use a variety of keywords related to your targeted blog topic. Google doesn’t just deliver exact match results for queries– it’s algorithm will identify pages that are semantically related to improve the results searchers get. The variety you’ve included in your post will help it perform better in the SERPs.

(Neil Patel delves a bit further into content length in this excellent post.)

9) Include Helpful External Links


You may know A LOT about your particular industry or niche, but there are others out there writing about similar topics. If you reference another blogger or particular article in your post, it’s a good idea to include a link to this resource. This is a good practice for several reasons:

  • It can benefit your readers– I have included a few external links in this post. These can be very helpful if you’d like to learn more about a specific SEO tactic covered here.
  • It’s good blogging etiquette– There are many blogs out there but it’s still a community. You don’t want to find yourself ostracized or earning a reputation for bad practices.
  • You might also earn a link back– This is pretty darn rare, but a link back from an authority blogger can provide a serious SEO boost!

Now, the last two SEO tips are more for your blog than your next blog post. However, they are very important nonetheless.

10) Make It Easy for Readers to Share Your Blog Post


Leveraging the power of social media is one of the best ways that a blogger can ramp up their traffic and engagement over time. I’ll cover this in more detail in a later post, but you should know that publishing your high-quality content is only the first step. It won’t guarantee any success on social platforms like Facebook or Twitter.

Aside from sharing your posts on your own accounts, you can increase the number of shares your blog gets by integrating social sharing buttons around your content.

Good places for social share buttons in a blog post

WordPress bloggers have access to a number of excellent plugins that will add these sharing buttons to each post on your blog. Blogging Wizard has a really good list of social sharing plugins that I recommend checking out.

(Quick Tip: Content marketing studies suggest that the best places to put social media share buttons are above or to the left of your content.)

Do some research before choosing the plugin you want to use. Some can slow down your site, which will harm your SEO. This might be a feature you look into after you’ve developed your blog a bit and started growing an engaged audience.

11) Implement a Consistent Blogging Schedule and Stick to It


You’ll come across many articles with differing methodologies on how often you should publish in order to achieve your traffic goals. The truth is that many factors will determine how often you’ll be able to post and it’s important to not sacrifice content in order to meet unreasonable publishing schedules.

That being said, if you can maintain the quality, publishing more frequently will help increase online traffic to your blog. What do I recommend? Pick a blogging schedule that you can consistently stick to for the long run. Remember that search engine optimization is a marathon, not a sprint. It takes time to build up your blog.

An online audience demands consistency from their bloggers. You could lose a lot of regular readers if you suddenly go from churning out 4-5 posts per month to only 1. Start off at a slow or manageable rate and steadily increase your publishing frequency as you improve your site’s SEO. It can be helpful to keep a content calendar so you can plan out your topics in advance.

Conclusion

If you haven’t already done so, be sure to implement Google Analytics on your site. If you are using WordPress for your website, this is easier to do than you might think. Here’s a great video guide from WPBeginner:

I can guarantee that integrating these SEO tactics into your blog writing process will help you reach your content marketing goals. Also bear in mind that these are foundational tips, so please stay tuned for more advice that’ll help you improve your SEO and inbound marketing efforts.

Do you think I missed anything in this post? Let me know in the comments!

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