Content Marketing

Have you put your content to work for your business yet? This is exactly what an effective content marketing campaign can do– and it’s one of our favorite services to provide for our clients.

Why? A content marketing campaign is one of the most effective ways to increase your organic search traffic.

The pure definition of content marketing is the practice of producing and sharing content with the explicit goal of improving the reputation and visibility of your brand. You might have heard the general idea before, but the magic mix can be very elusive.

Can My Business Really Benefit from Content Marketing?

Each business is unique, meaning that a generalized content marketing strategy won’t work. This doesn’t mean that content marketing isn’t worth investing in. When tailored specifically to your business and brand, it can generate a significant increase in your organic traffic, online reputation and revenue.

If you hire us to run content marketing for your business, developing a comprehensive strategy is the first step we’re going to take. Our marketing experts take the time to learn the ins and outs of your business, your target audience and your primary competitors. This is the only way to build a content marketing roadmap that will meet your goals.

Strategy Development

Our agency can handle all of your content marketing or help your business execute a specific aspect of it. No matter how eager you are to get started, developing a focused strategy is an essential first step.

When you hire our agency to execute your content marketing, our team will utilize this phase to pinpoint the exact benchmarks our campaign needs to hit in order to succeed for your business. This is also where we’ll set up a content marketing editorial calendar– it can be broken down by channel (blog, email, social media, etc.) depending on your needs.

Man executes a flawless content marketing strategy in Florida

Have you developed some buyer personas for your products or services? These buyer personas are critically important as we will be crafting compelling content that speaks directly to them. If you’ve never created any buyer personas for your business, don’t worry! This is something we can help you with as well.

From there, we will perform a complete audit of your existing content. Have you written any blog posts or maybe some whitepapers? These are pieces of content that could be reformatted or revamped to provide a solid starting point for your content marketing campaign.

Content Creation

This is often the part where business owners start to get a bit worried. Who has the time to create good content when they are busy running a company full-time? This is where we’d love to help!

We offer a range of content creation services including:

  • Blog posts and blog management
  • Social media posts and profile management
  • Infographics
  • Newsletters

If you decide to hire an in-house employee to handle the content creation, just be sure that they know your business inside and out. A content marketing campaign won’t be successful if they can’t effectively relay your message in an engaging way to your target audience.

Content Optimization

Simply creating content isn’t going to be enough to drive the type of success that you want. Unfortunately, this is something that many businesses fail to realize. Your target audience should be able to find your content easily if they are searching for relevant solutions.

That’s why we offer content optimization services. Each piece of content you create should read well and be optimized for search. Our agency can help you achieve increased visibility and more conversions by utilizing SEO best practices, something we know pretty well!

Please note that this is an extremely important aspect of content marketing. Even if you don’t want to hire an agency to optimize your content, it’s something that will need to be done on an ongoing basis.

Content Promotion

This is what many think about when they hear the term “content marketing.” As you can see, there are actually several other critical steps that need to be taken. But yes, content promotion is a must if you are going to want to get your content in the hands of your target audience at the right time.

Woman shows why promotion is crucial in content marketing

The execution of this phase is where the magic really happens. While your competitors may still rely on the antiquated “if we build it, they will come” mentality to their “content marketing,” you can take it to a whole new level with a hard-hitting content promotion strategy.

Please note: there are an extremely large number of outlets available to you for content distribution. Unfortunately, this means that many spread themselves too thin and don’t get any return on their investment in content marketing. Part of our expertise in this field is being able to identify the channels most likely to provide a great ROI for our clients.

We’ll use the buyer personas and an in-depth competitive analysis to identify high quality channels through which to promote your content. Social media and email marketing are only the beginning!

We also love using influencer outreach to help promote our clients’ content to a more engaged audience. With the right approach, this can provide a huge boost to your online brand’s credibility amongst your target audience members.

Content Maintenance

If you’ve done some research on SEO best practices, you’ve probably come across an article or two that talks about stale vs fresh content. This can be a bad signal for search engines and can turn away potential leads when they visit your website.

If you have an old blog post that still drives a decent amount of traffic to your website, we guarantee that it can benefit from an update.

What does this mean? We’re talking about ensuring that nothing you mention in that post is no longer true. Or perhaps the post simply needs some sprucing up! Can you add a new section or maybe even some new visual components to make it more engaging? This is a great way to keep your best content fresh!

When was the last time you updated your website’s content? This includes static content pages and blog posts. It’s not uncommon for businesses to have content on their website that hasn’t changed for several years.

Baseballs represent difference between fresh and stale content

Even if you were pleased with everything on your site when you first put it up, we need to stress that failing to produce fresh content will hurt your chances to rank well in search engines like Google and Bing.

Content maintenance is another service that we love to provide for our clients. During our audit of your site’s content, we will take note of the items that need to be updated.

Reporting and Analysis

Like any other inbound marketing service we offer, providing detailed reports on our content marketing campaign is extremely important. You’ll be provided with all the information you need to determine how things are working and if anything needs to be adjusted.

We take our reports a step further by customizing them so that you’ll see the exact metrics that interest you. Want to see how many conversions are being driven through our content marketing campaign? You got it!

In order to provide the best analysis, we are going to work with you to set your desired benchmarks right from the beginning. These goals will help guide our efforts through every stage of our campaign. Ready to get started? Fill out the form below to learn how we can help grow your business with content marketing!

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