Accel Clinical Research, a leader in the clinical research industry, maintains three clinical research sites in Florida and Alabama. Since their founding in 1998, they've developed an expert medical staff capable of conducting complex clinical trials across a broad range of therapeutic areas. However, like every other clinical research site, they were finding patient recruitment challenging.
Our goal was to refocus their patient recruitment efforts and introduce a targeted local inbound marketing campaign to drive more qualified leads for their clinical research site (Avail Clinical Research) in DeLand, Florida.
Achieved a 7% conversion rate with our major inbound marketing channels in 2016 for Avail Clinical Research.
Our local SEO campaign has Avail Clinical Research dominating Google for their targeted keywords, like "clinical trials in Florida"
Their investment in inbound marketing has resulted in a 695% ROI for the first six months of 2016.
Recruitment is perhaps the leading challenge facing clinical research coordinators and pharmaceutical sponsors. The challenge Arclight Interactive faced was coming up with a new approach that would generate more leads for Avail's patient recruitment team at a fraction of what they usually spent in outbound marketing channels.
Arclight Interactive developed a local inbound marketing strategy that combined SEO, content marketing, social media marketing and conversion rate optimization to drive quality traffic to their website and covert more leads. The site conducts clinical trials for a wide range of medical conditions, so Arclight Interactive works with their patient recruitment team to create customized campaigns (including new blog posts, landing pages and digital advertisements) each month.
For the first six months of 2016, Avail Clinical Research's website has received 36,783 visitors and 3,058 new leads from all inbound marketing channels. This equates to an online conversion rate (CVR) of 7% and a return on investment (ROI) of 695%.